Deep Roots Home and Garden Center is a family owned and operated business located in Rhoadesville VA. Deep Roots opened its doors on April 4th, 2014 as a full line garden center and Purina feed dealer. We offer a great selection of Annuals, Perennials, Trees, and Shrubs, as well as gardening supplies, pottery, and a unique selection of primitive home décor that is continually changing.

We stock a full line of animal feeds from as small as a rodent to as large as Horses and Cattle. Through our Mazuri line of feed from Purina Mills, We are also able to get specialty feeds for any type of exotic pet or animal that you may have.


Deep Roots Home and Garden Center is owned and operated by Matt and Jennifer Boyer and their three children, Thomas, Gerrit, and Carissa.

With over 15 years in customer service, Matt uses both his experience, and his Masters Degree in Organizational leadership to help him deal with the day-to-day business operation along with providing excellent customer service.

Jennifer uses her natural talent and creative abilities as well as her Marketing degree to continually come up with new and interesting ideas and displays within the store. Jennifer also grew up in the greenhouse industry giving her years of experience with plants and garden design.

Thomas is a Senior at Liberty University, studying Project Management. Thomas has a natural ability to work with people, and is a great asset to the business.

Gerrit is a Freshman at Germana College and is studying Business Management.  He uses his mechanical abilities regularly around the business. He and Thomas are a great team working together in all aspects of the business.

Carissa is in 8th Grade, and is often found behind the cash register and dealing with customers. She has an outgoing personality that shows in everything she does. She has collected a small farm and enjoys learning more about animals.


Deep Roots Home and Garden Center has a three part meaning to its name.

  1. All healthy trees and plants have “Deep Roots” that keep them nourished and well supported.
  2. Jennifer is now the 3rd generation in the horticulture industry, thus giving us “Deep Roots” in this business.
  3. One of the most inspirational parts of our name comes from Colossians 2:7, which says “Let your Roots grow down into Him and let your lives be built on Him, then your Faith will grow strong in the truth you were taught, and you will overflow with thankfulness.